Founding as a craft, company-building phases, and why founders and companies have seasons.
Suggested reading order
Founding as a Profession Cornerstone
Jul 3, 2026
Founding isn't incorporation day or a LinkedIn title. It's a craft—bringing a company into existence over years—and some people practice it as a profession.
The First 1,000 Days
Jul 4, 2026
A startup is six different jobs across six phases. The first ~1,000 days—from conviction through early PMF—is where a founding builder does their best work.
Not Every Founder Should Stay Forever
Jul 5, 2026
The startup world assumes founders should stay forever. Companies change phases—and founders have seasons where their craft fits best or has been fulfilled.
Frameworks in this topic
Future essays (not yet written)