Status: Accepted
Context: Instagram reels on society, women, and inequality get strong reach via long captions. That voice is distinct from builder/portfolio copy and deserves an owned web presence for SEO and persona depth. ADR-007 already chose static HTML republishing over a CMS.
Decision: Republish Instagram captions as rewritten English articles under /blog/<slug>/, grouped as series ek-alag-chashma with landing at /blog/ek-alag-chashma/. Link back to Instagram; optional reel embed. Extend posts.json with series and originalUrl; sync-docs.js adds post URLs to sitemap. Portfolio About links to series on DTD apex (SEO domain).
Consequences: New reel = caption + URL sent to agent → HTML + manifest entry. No Instagram API or auto-sync. Per-post OG images remain optional later.