Status: Accepted
Context: Portfolio and landing framed separate paths — co-founder/CPO “one right opportunity” vs Cursor AI School as a standalone product. “Person you call” copy felt self-centric. User combines builder + teacher: lead a track, ship v1, train insiders so capacity stays.
Decision:
- Primary title: Founding Product Builder (keep “Zero2One Guy” as memorable tagline)
- Unified offer: Embedded engagement — lead product/internal-tools/AI track 6–12 months + train 1–2 people; School sponsor-only track remains for founders who only need training
- Copy tone: Situation-first (fragile idea, vision-to-v1 gap) not hero-centric
- Fourth portfolio mode: Team Enablement alongside venture thinking, creative direction, AI-native building
- Archive: Pre-change portfolio at
work/archive/co-founder-era/—noindex, unlinked; live canonical stayswork/index.html
Consequences: Updates to work/index.html, landing/index.html, about/index.html, school/index.html, scripts/lib/seo-schema.js person jobTitle. Does not change ADR-013/020 School pricing.