Status: Accepted
Context: Outreach page and portfolio copy framed embedded work as 6–12 months with handoff ("when I step back"). User intent is the opposite: one deep vertical, long-term partnership, team grows alongside the build, horizon of 3–5 years toward spin-out, acquisition, or standalone product line.
Decision:
- Horizon: Multi-year embedded build — Phase 1 (v1), Phase 2 (grow), Phase 3 (compound over 3–5 years)
- Enablement: Team capacity grows with the vertical — not "training my replacement" as lead message
- Outreach tone: One deep fit; no 6–12 month contractor framing on
work/outreach/(seeoutreach-copy.mdc) - Portfolio: Align
work/index.htmlNow, About, Team Enablement mode, and contact copy with ADR-028; ADR-026 unified offer still applies but duration is multi-year not capped at 12 months
Consequences: Updates work/outreach/new-vertical/, work/index.html, .cursor/rules/outreach-copy.mdc. School sponsor track unchanged (ADR-013).