Umami as primary analytics

Status: Accepted (synced from changelog 2026-07-06)

Context: Logged from changelog Added — revise this ADR if the rule needs to be sharper for agents.

Decision: Umami analytics — Vercel project dtd-umami at analytics.differentthandefault.com; Supabase platform DB; config/analytics.json + scripts/sync-analytics.js; tracker on apex + work subdomain; social pipeline UTM params

Consequences: Public ADR page at /decisions/adr-031-umami-as-primary-analytics/. Source of truth for agents remains this file after manual edits.