Agent rule
Ankit Zen /digital-loop/ is the company digital-systems seat. Same person as Fractional CxO — do not spin a second CMO/CPO/agency menu. Copy is the complete loop (brand → product → growth → sales ops → care → automation/AI) plus transfer to the team. Primary nav label: The Loop. Book title may still say The Digital Loop; DTD essay *The Complete Digital Loop* stays on the apex blog.
Status: Accepted
Context: Early companies need a generalist who connects the loop, not a specialist menu. The unique offer is sequence + ownership transfer, not “we do all digital services.”
Decision: One page, one menu item. Fractional CxO remains the start-and-see commercial door; The Loop is what that seat actually builds.
Consequences: Blog and case notes should point at loop nodes, not isolated service keywords. Do not add parallel “digital marketing” or “automation” offer pages. The manifesto lives at /digital-loop/blog/ (ADR-067) — do not fold it into DTD /blog.