ADR-070: Ankit Zen `/loop-for-smes` is an unlisted SME sales page

ADR-070 · Superseded by ADR-071 (listing / footer / sitemap). Offer and chrome rules below still apply.

Agent rule

loop.ankitzen.com/loop-for-smes/ is the manufacturers / trade SME sales page (old ankitzen.com/loop-for-smes/ 301s here). Do not add to Ankit Zen primary nav. Do not name real clients. Illustrative lock/dealer tables are allowed. Connect is WhatsApp + email only — no Razorpay on this page. Loop-host chrome is allowed (ADR-072). Do not replace /loop-for-founders/ or /digital-loop/.

Status: Superseded by ADR-071 (listing / footer / sitemap). Offer and chrome rules below still apply.

Context: /loop/ is consumer/D2C. This page is the Busy / Excel / WhatsApp operating-system story for trade SMEs.

Decision: Separate path. page({ chrome: "bare" }) in _build-pages.js. /digital-loop/ hero gold CTA may link here. Listing is ADR-071.

Consequences: Edit loopSmePageBody. Never write Jainson or other client names in public copy.