Agent rule

Each creative becomes one generalised named-loop page. Display Loop C.11; URL /Loopc11/Outletshopdata/. Catalog in config/loop-types.json; HTML from ankitzen/_build-pages.jsloop-site/. Index at /loops/. Home lists the catalog. Do not name real clients. Illustrative dealer/SKU tables are allowed. No Razorpay on named-loop pages — WhatsApp + Loop for SMEs. Do not add every named loop to primary nav.

Status: Accepted

Context: Sales doors stay SME / founder. Named loops are the jobs inside the operating system (at-risk, dormant, SKU mix, outlet capture, …).

Decision: Mixed-case path as specified (Loopc11/Outletshopdata), not kebab-case. Add a loop = add JSON + rebuild.

Consequences: Nested two-segment paths on the Loop host. Middleware already rewrites /loop-site{path}/index.html. Keep brand tokens from loop-site/BRAND.md.