Agent rule

Apex + www homepage (landing/index.html) is a venture-scale Unique Combo → Company platform page. Promise: turn a person’s unique combination of skills, experience, and interests into a business nobody else could have built. Path on-page: You → Unique Advantage Map → Business ideas → Validation → MVP → First customers → Company. After the map is named, homepage may hint (not fully sell) two next motions: presence (offer, positioning, a place to stand) and outreach (pitching the person or the business — hire, freelance, or own company). Full audience lists and agent product names live on later journey pages after the combination is shown, not in the first viewport. Business model copy may include subscription + success fee/equity + fund/launch of the best companies. Do not put School, Portfolio, Blog, CDL, Future of Work, True to Myself, todo, changelog, or other lab doors on this homepage or on /start-your-journey/. Only relevant CTAs: Start your journey / apply. Keep www hostname class for the tiny www footer note (ADR-001). Prior homepage lives at /landing-9/index, follow, still in sitemap. Prior coaching Start Your Journey lives at /start-your-journey-archive/index, follow, still in sitemap. Live /start-your-journey/ is Unique Advantage Map early-access apply (/api/contact source start-your-journey; map combo→whereNow, goal→whyStart; capture hire/freelance vs own-business as the start of whyStart).

Status: Accepted (supersedes ADR-044 for live apex homepage spine)

Context: Catalog and coaching-path homepage mixed many doors. Fundable story is infrastructure that turns human uniqueness into new companies — not a consulting menu.

Decision: Replace live pages; archive old ones as indexable snapshots (unlike noindex draft landing-8).

Consequences: Agents editing homepage or journey keep the platform spine only. ADR-040 coaching paywall no longer describes the live journey page. ADR-044 describes the archived /landing-9/ era.