Career transitions
Old job → new job maps. The goal is to show where people can move — not only what they are losing.
Move from producing individual assets to directing a coherent system that can generate, adapt, test, and govern creative work at scale.
Move from optimising keyword pages to building trustworthy discoverability across search results, generated answers, communities, and brand knowledge.
Move from resolving one ticket at a time to operating the combined human-and-AI service system that resolves, escalates, learns, and improves.