Jobs changing
Roles that are not disappearing — they are being redesigned from traditional work to AI-assisted and AI-native practice.
Focus on tasks and workflows. Before AI → AI-assisted → AI-native.
Asset production is becoming abundant. Designers gain leverage by owning creative direction, brand systems, selection, and performance across channels.
Code generation accelerates implementation, but software engineering expands toward architecture, product judgement, verification, security, and operation.
AI compresses research synthesis, drafting, and coordination. Product managers are pushed closer to evidence, decisions, experiments, and accountable outcomes.
Keyword production and routine optimisation are commoditising as discovery shifts across search engines, answer systems, communities, and proprietary data.
Support is moving from ticket handling to a blended system of self-service, agent assistance, complex-case ownership, and customer-learning operations.