Evidence for what to write, share, and ship next — focused on certain readers, not raw hits.
Certain readers — named outside sources and people finding the site on their own. Builder browsing is left out when signed in on his devices.
Collecting…
Last 7 days
Three numbers that matter before total pageviews — quality of arrival, signs of intent, and whether people stay long enough to learn anything.
Decision cues
Plain reads from the data — what to double down on, fix, or ignore.
Acquisition
Named outside sources only. Direct scrapes and anonymous bots stay in the background — useful for reach, weak for product decisions.
Named sources
Arrival mix
Interest
Pages and site sections that drew attention — mapped to what each area is for (offer, craft, essay, building-in-public).
Pages
Sections
Intent
Tracked buttons and links — School, craft, pipelines, essays. Clicks beat pageviews when you’re choosing what to push.
Journey
Stickiness after they arrive. High bounce with a named source means the entry page needs work. High scan share with no referrer is usually noise.
Daily views
Extra detail when you want raw tables. Geography mostly shows scan patterns — keep scrapers; don’t build strategy from them alone.